SEO vs GEO Is the Wrong Debate: Your Customers Are Using Both
SEO vs GEO is the wrong strategic debate. See why users are combining Google and AI search, how customer journeys are changing, and what brands should optimize now.
AI Shopping SEO: How Google Chooses Products in AI Mode
Learn how Google chooses products in AI Mode using query fan-out, Shopping Graph data, product attributes, reviews, price and relevance—and how to optimize for it.
Why Ranking in Google Shopping Doesn’t Guarantee AI Mode Visibility
Ranking well in Google Shopping doesn’t guarantee AI Mode visibility. Learn why product selection differs and how to diagnose and fix the visibility gap.
Google AI Mode vs Popular Products: What Ecommerce SEOs Need to Know
Learn how Google AI Mode differs from Popular Products, what both surfaces need from ecommerce sites, and how to optimize product data for each.
95% of ChatGPT Users Still Use Google: What It Means for SEO
Similarweb says 95% of ChatGPT users still use Google. Learn what the overlap really means, how AI is changing search behavior, and what SEOs should do next.
Should Brands Shift SEO Budget to AI Search? A Practical Allocation Framework
Should brands move SEO budget into AI search? Use this practical framework to separate shared SEO/GEO investment, AI-specific spend, and the cases where reallocation makes sense.
AI Search vs Google: Why AI Is Additive, Not a Search Replacement
AI search is changing Google behavior, but current data does not show wholesale replacement. Learn why search is becoming additive, fragmented and multi-platform.
ChatGPT Advertising: What SEO Agencies Should Prepare for Now
A practitioner framework for agencies: bounded test budgets, a Conversions API measurement bridge, and how to position ChatGPT Ads next to GEO work rather than against it.
What Is AEO Insights on G2? Everything You Need to Know
AEO Insights on G2 is actually two different things: a vendor analytics feature and G2’s public AEO Tools category. Here’s the real difference, and how to use the category to shortlist AEO software.
What Are the Best AEO Tools for Retail Banking?
Retail banking, CPG, and D2C brands each need something different from an AEO tool. Banks need compliance workflows and trust-sensitive prompt tracking; CPG and D2C need strong comparison and reputation monitoring.
Do AI Overviews Reduce Organic Click-Through Rates?
Five studies, five different CTR numbers, ranging from 15% to 59%. Why they disagree, the recovery nobody expected, and the citation data that matters more than any single figure.
Google AI Overviews vs AI Mode: What’s the Difference for SEO?
AI Overviews and AI Mode cite the same URL only 13.7% of the time on matched queries. What the two surfaces actually share, where they diverge, and how to optimize for both.