Case study · Immersive technology & projection mapping · Las Vegas, Nevada
Page one rankings. 22,000 clicks. 4.8 million impressions.
How a Las Vegas immersive technology company went from average position 16.5 to 7.9, grew monthly clicks by 70%, and accumulated 22,258 organic clicks over 12 months — through content, AEO, and on-page SEO in a visually competitive niche.
over 12 months
12-month period
achieved (Mar 2026)
Dec 2025
[01] The client
An immersive technology company with a niche product few people know how to find.
The client is a Las Vegas-based immersive technology company specialising in projection mapping, dome projection, AR/VR, and experiential brand activations. They design and execute large-scale immersive experiences for brand events, concerts, festivals, product launches, and permanent installations — transforming buildings, stages, domes, and objects into fully immersive visual environments. Their clients include internationally recognised brands, resort properties, and entertainment companies.
The challenge with a business like this is discoverability. Projection mapping and immersive technology are services very few buyers know to search for by name — and when they do search, they use a wide variety of terms. The site was already ranking, but not ranking well enough. At position 16.5 on average, the site was appearing at the bottom of page one and across page two — technically visible, but practically invisible to buyers who rarely scroll past the first few results.
The engagement ran for 12 months — August 2025 through July 2026 — before concluding as a completed project. The goal was clear: push rankings from the bottom of page one into the top five, build an informational content library that attracts buyers earlier in their journey, and establish the site as the authoritative source for projection mapping and immersive technology content.
AR/VR · Brand activations
Concerts · Festivals
On-page optimisation
[02] The strategy
Three pillars for a visually creative niche.
Projection mapping and immersive technology attract both technical decision-makers and creative brand teams. The content strategy had to speak to both — while the on-page and AEO work pushed existing rankings deeper into page one.
Most buyers for immersive experiences start with general questions — "how does IMAX work?", "what is projection mapping?", "how are video games made?" Publishing authoritative answers to these questions puts the brand in front of future buyers at the earliest stage of their research journey.
- Answer-first article structure for featured snippet capture
- FAQ schema on every content page for AI extraction
- Targeting high-volume discovery queries in entertainment and tech
- Content portfolio spanning IMAX, 360 video, domes, animation
With millions of impressions but relatively low CTR on informational queries, the opportunity was in structured content — getting the site cited in AI Overviews and featured snippets for the "what is" and "how does" questions its audience was asking in volume.
- Direct definition blocks on every informational article
- FAQ, Article, and HowTo schema across the content library
- Organisation and service schema on all core pages
- Translated results optimisation — 1,129 clicks from global audiences
The site already had rankings — the work was to improve them. Title tag rewrites, internal linking from new high-traffic content to service pages, and meta description optimisation all contributed to pushing average position from 16.5 to a best of 7.9 over the engagement period.
- Title and meta description rewrites across all service pages
- Internal linking from high-traffic blog posts to service pages
- Core page content expansion with entity-rich copy
- Projection mapping service page — 556 clicks, 118K impressions
The IMAX 3D article became the site's single biggest impression driver — 1,753,414 impressions over 12 months. A single piece of well-structured educational content, answering a question millions of people search every month, drove more brand exposure than all the service pages combined.
US traffic led at 10,741 clicks, but India (1,748), UK (1,308), Canada (1,019), Australia (486), and France (389) all drove meaningful volumes. The informational content resonated globally — a projection mapping company based in Las Vegas generating leads from buyers worldwide.
Average position improved 8.6 places over the engagement — moving from the bottom of page one to the top. The best month was March 2026 at 7.9. That shift, on a site already generating over 300K monthly impressions, translated directly into more clicks at the same impression volume.
[03] The numbers
12 months of climbing rankings.
A site that already ranked now ranking better. The position story is the most striking — dropping from 16.5 to 7.9 in seven months. December 2025 stands out as the peak click month, driven by the IMAX content hitting its stride.
Dec 2025
Mar 2026
baseline
Sep 17, 2025
[04] Search performance breakdown
Informational content. Commercial intent behind it.
| Query | Clicks | CTR |
|---|---|---|
| lumen and forge (brand)Brand | 772 | 9.8% |
| imax 3dInformational | 423 | 0.42% |
| 360 projectorInformational | 297 | 3.52% |
| lumen & forge (brand)Brand | 227 | 45.7% |
| how are video games madeInformational | 203 | 2.6% |
| what is imax 3dInformational | 189 | 0.96% |
| projection mapping weddingService | 88 | 15.2% |
| projection mappingService | 70 | 0.42% |
The "projection mapping wedding" query converts at 15.2% CTR — the highest-intent commercial query in the set and a clear signal of active buyers. The IMAX 3D query drives 423 clicks at low CTR but 1.75M impressions — massive brand exposure at the top of the funnel. Both are working simultaneously.
| Page | Clicks | Impr. |
|---|---|---|
| How does IMAX 3D workContent | 3,792 | 1.75M |
| 360 video projection — how it's createdContent | 1,871 | 163K |
| HomepageBrand hub | 1,853 | 59K |
| How video games are madeContent | 1,229 | 100K |
| History of domesContent | 1,151 | 293K |
| Guerrilla projection mapping & the lawContent | 742 | 132K |
| Wedding projection mappingService | 646 | 28K |
| Projection mapping servicesService | 556 | 119K |
The IMAX 3D article has 1,753,414 impressions — 36% of the entire 12-month impression total from a single page. The wedding projection mapping page converts at 2.32% CTR with 646 clicks — commercial intent buyers reaching a service page directly from search. The content funnel is feeding the service pages.
[05] Month by month
Every month. Every milestone.
[06] Results summary
Where they started. Where the work left them.
12 months
12 months
one article alone
[07] What drove the results
Five lessons from a niche with global reach.
Position improved from 16.5 to 11.9 in the first month — before any new content published. Title tag rewrites, on-page signal alignment, and schema implementation immediately gave Google clearer relevance signals. Content compounded those gains over the following months. The first improvement is almost always technical, not editorial.
The IMAX 3D article generated 1,753,414 impressions — 36% of the entire 12-month total from a single page. In a niche with technically complex topics that a mass audience is curious about, educational content that answers those questions well can outperform years of service page optimisation in raw visibility. One well-positioned article is not diminishing returns — it is leverage.
The US is the primary market for projection mapping services, but India, the UK, Canada, and Australia all drove over 400 clicks each — totalling more than 4,500 clicks from international audiences. Informational content around projection mapping, domes, and immersive tech resonates globally. SEO-driven brand exposure reaches buyers in markets where direct sales relationships don't yet exist.
December 2025 was the peak month — 2,565 clicks, with eight consecutive days above 100. Holiday-season searches around immersive experiences, event planning, and entertainment technology spiked sharply. For companies in live events, experiential marketing, and entertainment technology, building the content library before Q4 is timing work, not an afterthought. The compound grows fastest when the search market grows seasonally.
Translated results — enabled by structured data and AEO content structuring — generated 1,129 clicks at 0.67% CTR, the highest CTR of any search appearance type. Google translated English content for audiences in other languages and served it as a rich result. For a Las Vegas-based company with global clients, this is brand reach the site did not have to build separately.
This was a time-bound engagement — 12 months, then closed. But the rankings, the content library, the schema infrastructure, and the backlink profile all remain. The work done between August 2025 and July 2026 continues to generate clicks and impressions beyond the engagement window. SEO investment is not a subscription. It is infrastructure.
"A Las Vegas immersive technology company already on page one needed to rank better, reach further, and attract buyers who didn't yet know the name. Twelve months of content, AEO, and on-page work delivered all three."
Data covers August 2025 through July 2026 — 12 complete months. Client identity withheld under NDA. The client is a Las Vegas-based immersive technology company specialising in projection mapping, dome projection, AR/VR, and experiential brand activations. Services provided: SEO, AEO optimisation, content production, and on-page optimisation. Engagement is concluded.
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