Free Local SEO Tool

Build a clearer local entity graph.

Create connected, readable JSON-LD for a local business, its website and services. Everything runs privately in your browser.

Private generation No API required Connected JSON-LD
01

Business identity

Describe the real business represented on the page.

02

Location

Use the physical address shown to customers.

03

Opening hours

Enable only the days when this location is open.

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04

Services and entity connections

Add only information that is accurate and visible on the website.

[01] What is local entity schema

The markup that tells Google — and AI — exactly who you are.

Without it, your business is a collection of text on a page. With it, you are a named entity in a knowledge graph.

Local entity schema is structured data — written in JSON-LD format — that you add to your website to tell search engines and AI systems the definitive facts about your business. Your name, address, phone number, opening hours, services, and the verified profiles that confirm you are who you say you are. Not as visible text that might be misread. As machine-readable declarations that leave no room for interpretation.

Google uses this information to build your business's entry in its Knowledge Graph — the database of real-world entities that powers local search, the map pack, business panels, and increasingly, AI Overviews. ChatGPT, Perplexity, and other AI engines use it to confirm entity facts when assembling answers about local businesses. Without schema, they are guessing. With schema, they are reading a verified declaration directly from your site.

The generator on this page creates three connected JSON-LD blocks — LocalBusiness, WebSite, and Service — and wires them together so search engines see a coherent entity graph rather than isolated data points. It runs entirely in your browser. Nothing is sent anywhere.

0%
of small business sites have no structured data at all
0×
higher map pack visibility for pages with LocalBusiness schema
0 mins
to generate and implement complete entity schema with this tool

[02] How to use it

Four sections. One click. Production-ready JSON-LD.

Fill in only what is accurate and publicly visible on your website. The generator creates connected, validated markup you can paste directly into your site.

1
Business identity

Describe the real business

Enter your business name exactly as it appears on your website and Google Business Profile. Select the business type that most closely matches your primary category — this determines which schema.org type is used in the output. Add your description, phone, email, logo, and the page URL where this schema will be placed. The price range field uses standard notation (£, ££, £££) and is optional but recommended for service businesses.

2
Location

Your physical address

Use the exact address shown to customers — the same one on your Google Business Profile and website. Even small inconsistencies between your schema address and your GBP address create NAP conflicts that confuse search engines and suppress local rankings. The latitude and longitude fields are optional but add a precision signal that helps with map-pack positioning. Use Google Maps to find your exact coordinates.

3
Opening hours

When you are open

Toggle only the days when your location is genuinely open. Set the opening and closing times for each active day. These are output as OpeningHoursSpecification objects, which Google uses to populate opening hours in search results and the map panel. Accurate hours reduce "currently open" mismatches that hurt click-through rates. If hours vary by season, implement the schema for your current operating period and update it when hours change.

4
Services and entity connections

Connect your entity graph

Add service areas, the specific services your business offers, and the official profile URLs that verify your entity — LinkedIn, Google Business Profile, Facebook, Yelp, and similar. Each verified URL strengthens your entity's standing in the Knowledge Graph. Only include profiles that are active, accurate, and publicly visible. If your business is part of a larger organisation, add the parent entity details to create an upward entity connection.

→

Once all four sections are complete, click Generate JSON-LD. The tool produces three connected schema blocks. Copy the output and paste it inside a <script type="application/ld+json"> tag in the <head> of your page.

[03] The output explained

Three schema types. One connected graph.

Most schema generators produce a single isolated block. This one produces three interconnected types that reference each other — the way the schema.org specification intends them to be used.

Primary type
LocalBusiness
schema.org/LocalBusiness
The primary entity declaration. Every other block references this one.

The LocalBusiness block is the primary entity declaration. It tells Google and AI systems the fundamental facts: who this business is, where it operates, how to contact it, when it is open, and what verified profiles confirm its identity. This is the block that feeds your Google Business Panel, your map pack listing, and the entity facts that AI engines reference when answering questions about your business.

The business type you select determines the specific schema.org subtype used — Dentist, Plumber, Restaurant, and so on. Using the correct subtype gives search engines a precise categorisation signal rather than a generic one, which improves entity disambiguation in the Knowledge Graph.

name address telephone openingHours geo sameAs priceRange
Secondary type
WebSite
schema.org/WebSite
Connects the business entity to its official web presence.

The WebSite block declares the relationship between your business entity and its official website. It tells search engines that this URL is the authoritative web presence for this entity — not a directory listing, not a social profile, but the canonical site owned and operated by the business. This is especially important for brand SERP management and for AI engines that need to confirm which website represents the entity they are citing.

The publisher property in the WebSite block references the LocalBusiness block directly, creating the entity connection that makes the graph coherent rather than just a collection of separate facts.

url name publisher
Service type
Service
schema.org/Service
One Service block generated per service entered, each referencing the parent entity.

For each service you enter, the generator creates a separate Service schema block with a provider property that references your LocalBusiness entity. This creates a structured relationship between what your business does and who your business is — giving AI systems a precise, attributable answer when a user asks "who offers X service near me."

Service schema is one of the least-used and highest-impact schema types for local businesses. Most competitors don't have it. Adding it for your genuine services creates a structural advantage that is relatively easy to achieve and hard to replicate without a tool like this one.

name provider areaServed serviceType

[04] Why it matters

Schema is the difference between being found and being guessed at.

Without structured data, search engines and AI systems have to infer your business facts from unstructured text. Inference is unreliable. Declarations are not.

Map pack visibility

LocalBusiness schema is one of the clearest signals you can send to support your Google Business Profile. It confirms your name, address, and category from your own domain — the most authoritative possible source. Combined with a verified GBP, it creates a consistent entity signal that supports map pack rankings for local queries.

Knowledge Graph entry

Google's Knowledge Graph is a database of real-world entities. Getting your business recognised as an entity — rather than just a page — unlocks the business knowledge panel in search results, improves brand SERP control, and gives AI engines a verified entity to reference when answering questions about your business category or location.

AI citation accuracy

When ChatGPT or Perplexity answers "best dentist in [city]," they are pulling entity facts from training data and live retrieval. Businesses with schema markup give AI systems a machine-readable source of verified facts to cite. Businesses without it rely on AI inference — which introduces errors, outdated information, and reduced citation confidence.

Rich results eligibility

LocalBusiness schema with OpeningHoursSpecification makes your listing eligible for rich results showing opening hours directly in search. Service schema makes service pages eligible for structured snippets. These enhancements improve click-through rate by giving searchers the information they need before they click — which paradoxically makes them more likely to click.

NAP consistency at scale

Name, Address, Phone consistency across your website, GBP, and directories is a foundational local SEO requirement. Schema markup on your website is the most authoritative NAP signal you control. When your schema, GBP, and directory listings all agree, search engines treat the entity as well-established. When they conflict, rankings suffer.

Competitor differentiation

Schema adoption among small local businesses remains low. Most competitors in most local markets have incomplete or absent structured data. Implementing connected, accurate LocalBusiness, WebSite, and Service schema puts you structurally ahead of the majority of your local competitors — without requiring links, content, or domain authority.

[05] Implementation

Where and how to add the code.

Generated JSON-LD goes in your page's <head> section. Here is how to do that in the most common platforms — and what to check after.

WordPress

Two methods

WP Code (free plugin): Add a new snippet, set type to Content (HTML), set location to "Before closing </head> tag", paste the generated code wrapped in a <script type="application/ld+json"> tag. Set a condition to run only on the relevant page.

Rank Math or Yoast: Both have a schema tab per page where you can paste custom JSON-LD directly without touching code.

Shopify

Theme editor

Go to Online Store → Themes → Edit Code. Open the theme.liquid file. Paste the JSON-LD block inside the <head> section before the closing </head> tag. Save. The schema will load on every page — which is correct for LocalBusiness and WebSite schema.

Squarespace / Wix

Code injection

Squarespace: Settings → Advanced → Code Injection → Header. Paste the JSON-LD block there. Wix: Settings → Custom Code → Add Custom Code → choose Head. Both platforms inject the code into every page, which is the correct placement for LocalBusiness and WebSite schema.

After implementing — validate your schema

Once the code is live, validate it using Google's Rich Results Test (search.google.com/test/rich-results) and Schema Markup Validator (validator.schema.org). Enter your page URL and confirm all three schema types are detected without errors or warnings.

After validation, allow 2–4 weeks for Google to crawl, process, and reflect the schema in search results. You can monitor indexing status and any schema errors in Google Search Console under Enhancements.

[06] Who it's for

Any local business without schema needs this.

Schema is not just for enterprise sites with developer teams. This tool exists specifically to make it accessible for local businesses that operate without one.

Local business owners

No developer needed

Fill in the form, click generate, copy the code, paste it into your site's header. That's the entire process. You don't need to understand JSON-LD syntax or schema.org specifications to produce valid, production-ready markup. The tool handles the formatting and the entity connections automatically.

SEO professionals

Fast client implementation

Use it to produce schema for clients in minutes rather than hours. The connected graph output — LocalBusiness, WebSite, Service all cross-referencing — is more complete than what most manual implementations produce. Run it for each client location, validate the output, and deliver production-ready markup as a deliverable.

Web developers

Validated starting point

Use the output as a validated starting point that you can extend for custom implementations. The connected graph structure — with proper @id references between types — follows schema.org best practices and saves the time you'd otherwise spend writing boilerplate. Extend, don't replace.

Multi-location businesses

One page at a time

Run the generator once per location page. Each location needs its own LocalBusiness schema block with its specific address, phone, and hours. The generator makes this fast — fill in the form for location one, generate, save the output, then repeat for the next. Each location gets accurate, location-specific markup rather than a single generic block.

Agencies

Add schema to every client

Schema implementation is a deliverable most agencies skip because it's time-consuming to do manually. This tool removes that friction. Add schema to every local client as a standard onboarding step. The time investment is five minutes per client. The SEO and AI visibility benefit compounds over months and years.

Business types supported

18 business types

Dentist, Plumber, Electrician, Restaurant, Store, Real estate agent, Medical clinic, Legal service, Accounting service, Home and construction, HVAC, Locksmith, Moving company, Painter, Roofer, Auto repair, General contractor, and Local business (general). Each maps to the correct schema.org subtype automatically.

[06] Who it's for

Any local business without schema needs this.

Schema is not just for enterprise sites with developer teams. This tool exists specifically to make it accessible for local businesses that operate without one.

Local business owners

No developer needed

Fill in the form, click generate, copy the code, paste it into your site's header. That's the entire process. You don't need to understand JSON-LD syntax or schema.org specifications to produce valid, production-ready markup. The tool handles the formatting and the entity connections automatically.

SEO professionals

Fast client implementation

Use it to produce schema for clients in minutes rather than hours. The connected graph output — LocalBusiness, WebSite, Service all cross-referencing — is more complete than what most manual implementations produce. Run it for each client location, validate the output, and deliver production-ready markup as a deliverable.

Web developers

Validated starting point

Use the output as a validated starting point that you can extend for custom implementations. The connected graph structure — with proper @id references between types — follows schema.org best practices and saves the time you'd otherwise spend writing boilerplate. Extend, don't replace.

Multi-location businesses

One page at a time

Run the generator once per location page. Each location needs its own LocalBusiness schema block with its specific address, phone, and hours. The generator makes this fast — fill in the form for location one, generate, save the output, then repeat for the next. Each location gets accurate, location-specific markup rather than a single generic block.

Agencies

Add schema to every client

Schema implementation is a deliverable most agencies skip because it's time-consuming to do manually. This tool removes that friction. Add schema to every local client as a standard onboarding step. The time investment is five minutes per client. The SEO and AI visibility benefit compounds over months and years.

Business types supported

18 business types

Dentist, Plumber, Electrician, Restaurant, Store, Real estate agent, Medical clinic, Legal service, Accounting service, Home and construction, HVAC, Locksmith, Moving company, Painter, Roofer, Auto repair, General contractor, and Local business (general). Each maps to the correct schema.org subtype automatically.

[07] Frequently asked questions

Schema questions, straight answers.

The questions local business owners and SEOs ask most often about structured data and this tool.

Yes, completely free. No account, no email address, no usage limit. Use it as many times as you need for as many locations or clients as you have.
No. The JSON-LD is generated entirely in your browser. Nothing is sent to a server, nothing is stored or logged. Your business name, address, phone number, and other details stay completely private.
Inside a <script type="application/ld+json"></script> tag in the <head> section of your page. LocalBusiness and WebSite schema should go on your homepage or your primary location page. Service schema should go on the relevant service page — or also on the homepage if you want a general overview. On WordPress, the easiest method is WP Code (free plugin) — add a new HTML snippet, paste the code wrapped in the script tag, and set it to run on the target page only.
Schema is not a direct ranking factor in the traditional sense. Google has stated it does not use structured data as a ranking signal in core search. However, schema indirectly improves performance in several ways: it enables rich results that improve click-through rate, it supports Knowledge Graph entity recognition which strengthens your brand SERP, it confirms NAP consistency which supports local rankings, and it makes your content more eligible for AI Overviews. The combined effect is meaningful — particularly for local search.
Choose "Local business — general." This uses the base schema.org/LocalBusiness type, which is valid and correct for any business that isn't covered by a more specific subtype. It is better to use the general type accurately than to use a specific type inaccurately — mismatched schema types can confuse search engines rather than help them.
First validate what you have using Google's Rich Results Test. If your existing schema passes without errors and includes address, telephone, opening hours, and sameAs profile URLs, it may already be solid. If it's missing the WebSite or Service blocks, or if it has errors or missing fields, the output from this generator makes an excellent replacement or supplement. Do not run two LocalBusiness blocks on the same page — that creates duplicate entity declarations that confuse parsers.
Update it whenever the facts change. New phone number, new address, new opening hours, new services added or removed — any change to the real-world facts should be reflected in your schema within a few days. Stale schema that contradicts your GBP or visible website content creates entity conflicts that suppress local visibility. Treat schema updates the same way you'd treat a GBP update: do it when things change, not on a schedule.
Add only verified, accurate, publicly visible profiles. The most valuable for entity hardening: your Google Business Profile URL, Facebook business page, LinkedIn company page, Yelp listing, and any industry-specific directories (Houzz for home services, Healthgrades for medical, Avvo for legal, and so on). Do not add profiles that have wrong information — inconsistent data in your sameAs array weakens the entity signal rather than strengthening it.
Yes, indirectly and increasingly directly. AI engines use web crawls to index content, and structured data is part of what they process. Schema makes your entity facts machine-readable — which means AI systems can extract your business name, location, services, and verified profiles with high confidence rather than inferring them from unstructured text. For local businesses especially, schema is one of the clearest signals you can send to establish your entity identity in training data and live retrieval.

[08] About this tool

Built for the businesses agencies ignore.

The Local Entity Schema Generator was built by Nazmul Haque Nahid — founder of AnswerEnginee and CEO of BullsndBears IT, with 18+ years in Local SEO and keyword research. It exists because schema implementation is one of the highest-impact, lowest-cost local SEO improvements available — and most small businesses don't have it because no free tool made it simple enough to do without a developer.

The generator produces connected JSON-LD following schema.org specifications and Google's structured data guidelines. The output is validated-ready — not a starting point that needs fixing, but production markup you can paste and submit to the Rich Results Test immediately.

Your data never leaves your browser. The tool requires no account, no email, and no payment. It always will.

Schema is step one

Want to see everything else your local site is missing?

Schema is the foundation. The full SEO and AEO audit shows what's built on top of it — map pack rankings, citation cleanup, AEO readiness, content depth, and backlink quality. 20 seconds. No card. No email required.

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