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Should brands move SEO budget into AI search? Use this practical framework to separate shared SEO/GEO investment, AI-specific spend, and the cases where reallocation makes sense.

AI search is changing Google behavior, but current data does not show wholesale replacement. Learn why search is becoming additive, fragmented and multi-platform.

GEO content optimisation is not the same as SEO content optimisation. SEO optimises for position. GEO optimises for citation. A